15 Best things to do in Agadir (Morocco)

The western ridges of the High Atlas Mountains drop into the Atlantic Ocean, and Agadir is a year-round sun-drenched port and beach resort.

Even in January, temperatures peak above 20°C, sending Europeans in search of warmth and sunshine.

Agadir is Morocco’s most popular holiday destination, with its long sandy bay surrounded by endless promenades and rows of hotels and restaurants.

A 300-meter-high mountain can always be seen along the seafront, on top of which are the remains of Agadir’s old castle (Oufella). The resort continues to grow, with new attractions popping up in Agadir over the past few years, such as the Big Wheel, the swish marina and the modern crocodile zoo.

Let’s explore the best things to do in Agadir:

1. Souks

Souks, Agadir

Agadir’s central market is staggeringly large, covering over 13 hectares and employing 10,000 people, making it one of the largest markets in Morocco.

Like the fortress built after the city’s destructive earthquake in 1960, it has had an updated roof and new floors over the past few decades.

Open every day except Monday, Souk El Had takes its name from the Arabic word for Sunday (Ahad), reminiscent of a time when it was just a one-day market.

Be prepared to haggle, it can be a daunting process, you can find fresh produce, olives, spices, honey, dates, fabrics, leather goods, furniture, cedar carved items, clay tagines, Moroccan teapots, argan oil and more than We list more here.

Souk El Had thrives even without tourists, as you’ll find chickens bought and slaughtered on the spot in the eye-opening livestock area.

Related Tours: Agadir City Discovery Half-Day Tour

2. Agadir Beach

Agadir Beach

Agadir’s wide sandy beach stretches far from Agadir’s marina and is traced for all five kilometers by a promenade (the Corniche). On the Atlantic, the water can be cold, the waves can be high, and there are some surf schools for novices.

For parents with young children and inexperienced swimmers, Agadir Beach is shallow and the waves are far, so there is less danger of anyone getting stuck.

This beach is one of the resort’s biggest selling points, so it’s police patrolled and cleaned regularly, but since the northern end is close to the city’s fishing and commercial ports, you might prefer to head south for a swim.

Recommended Itinerary: 2-Hour Beach Camel Ride

3. Agadir Ofira

Agadir Ofira

The ruins of the Agadir Castle or Kasbah dating from 1572 are suspended from the sea on a steep hillside 300 meters high.

On the bushy hillside, the Arabic words for “God, Country, King” were visible to all, brightly lit.

At the top, except for the restored façade still standing, in 1960 a powerful earthquake leveled the city. Many continue to take the bus or walk to the top, where there are many vendors, snakes offering camel-riding charmers and vendors at the top.

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The view from the foot of the wall all the way to Agadir Bay is mesmerizing.

Related Tours: Agadir Castle and Goat Half-Day Tour

4. Amazigh Cultural Museum

Amazigh Cultural Museum

In this small but beautiful municipal museum you will discover Berber traditions and handicrafts from the surrounding Susa-Massa region.

The Amazigh Heritage Museum is located in Passage Aït Souss, a pedestrian street that connects to the main road, Avenue Mohammed V.

On display are examples of Berber architectural elements, wood carvings, Butcherut rugs, historical manuscripts and pottery.

The most exquisite is the silver work of bracelets, brooches and incredibly intricate necklaces and earrings in the jewelry collection.

You’ll also see the tools used by these artisans, and there are always temporary exhibitions, often showcasing contemporary Berber handicrafts.

5. La Cote, Corniche

Corniche La Côte, Agadir

This immaculately paved promenade stretches 5 kilometers along the beach to the Royal Palace at the mouth of the River Sousse.

Corniche La Côte is full of life along the way, with hotels, spas, nightclubs, restaurants, fast food chains, cafés, ice cream parlors and surf schools.

On the beach side, the promenade has meandering walls that curve a few meters above the beach.

You can stop under a palm tree to watch the sunset, and look north at the faint cranes of the commercial port and the indomitable Orpheus with its Arabic inscriptions.

Things can get a little crazy later in the day, which is prime time for a leisurely family stroll.

6. Vallée des Oiseaux

Vallée Des Oiseaux, Agadir

Just off the Corniche, in the narrow channel of the dry riverbed, is a small botanical garden and animal attraction.

The Vallée des Oiseaux is free to enter, and it is a useful alternative to the beach for families with young children.

Titled here are walking aviaries and enclosures for parrots, ibises, flamingos, peacocks and various other birds from Asia and South America.

The Vallée des Oiseaux also has small herds of goats and Barbary sheep.

Banana trees, magnolias, bougainvilleas and oleanders are planted along the walkway, and there is an ornamental waterfall to cool off the heat.

7. Crocodile Park

Crocoparc, Agadir

This zoo, entirely dedicated to Nile crocodiles, opened in 2015 on the outskirts of Agadir. Crocoparc preserves more than 300 of this species in a closed system of three basins that are fed from the top by a waterfall.

You can observe the crocodiles safely from a raised platform or up close through a unique glass box built into the ground in one of the enclosures.

Nile crocodiles are known to grow to over 5 meters long, but have disappeared from Morocco since the 1960s.

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In 2016 Crocoparc opened a laboratory and nursery where you may have the opportunity to watch baby crocodiles hatch.

The attraction is also embedded in a 4-hectare botanical garden with succulents, water lilies, cacti, two ombú trees and more than 300 50-year-old banyan trees.

8. La Grande Roue d’Agadir

La Grande Roue d'Agadir

Walking down the Esplanade, you’re sure to see this 50-meter-long Ferris wheel, which opened shortly after the Crocodile Park in 2015. Claimed to be the first Ferris wheel of its kind in Africa, La Grande Roue d’Agadir has 27 gondolas, each with a capacity of six people.

The ride is computer-controlled and has wind sensors that keep the pod stable in the face of Atlantic gusts.

Typically, the wheel turns five times, giving you views of Opheira, the Medina, the marina and the Atlantic Ocean.

Of course, the best time to ride is at sunset.

9. Agadir Marina

Agadir Marina

Another shiny new development, The Marina is a luxurious buffer between the fishing port and the beach, at the western end of the Corniche.

You’ll find palm-lined marinas and Moorish-style whitewashed apartment blocks surrounding a rectangular harbour, shielded south from the Atlantic Ocean to a long mole.

Looking back at Orphea from the east side, the entire ensemble is photo-worthy.

Brands such as Lacoste, Zara, Stadivarius and MAC Cosmetics share the quayside with cafés, ice cream parlors and international restaurants ranging from Thai to tacos.

10. Memoirs of Agadir

Memoirs of Agadir

The pace of change in Agadir is dizzying, so this museum on the eastern edge of Jardin d’Olhão will provide some background information about the city.

The exhibition brings home the utter devastation caused by the earthquake of February 29, 1960, which nearly destroyed Agadir.

As many as 15,000 people died in the disaster, leaving 35,000 homeless.

It was the deadliest and most destructive earthquake in the country’s history.

On display are newspaper clippings, details of rescue operations, stunning photos before and after the disaster, and descriptions of the city’s rebuilding.

Afterwards, you can stroll by the palm trees and cacti of Jardin d’Olhão, named after Agadir’s twin city in Portugal.

11. Paradise Valley

Paradise Valley

In the High Atlas Mountains, about 20 kilometers northeast of Agadir, the Tamracht River meanders through layered rock canyons up to 180 meters deep.

Here, the river fills the crystal pool in a striking shade of light green, contained by tall stone ledges.

On a hot day, you can’t resist the temptation to jump into the sparkling river.

Close to the parking lot, palm and orange trees grow along the river, and there is a café serving freshly squeezed orange juice next to the pool.

This is the best option for a spring visit, as the pools dry up in late summer.

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Recommended Tour: From Agadir: Explore Paradise Valley

12. Desert Day Tour and Moroccan Tea Lunch

Yusuf ibn Taqiffin

This adventure with GetYourGuide.com compresses the entire vacation experience into one day.

You’ll head south to the stunning Youssef Ibn Tachfine dam on the Massa River, before reaching the desert dunes of Rsmouka or, if you’re in the mood, on a camel ride.

At lunch, you will be invited to a typical Berber house for tagine, followed by a dessert of local fruits and a cup of mint tea.

The afternoon will be spent in the walled town of Tiznit, famous for its centre of silverware, a craft perfected by Jewish silversmiths in the late 19th century.

From there you’ll venture into the Massa Valley at 33,800 Souss-Massa National Park, a Ramsar wetland home to rare marble ducks and glossy ibis breeding grounds.

13. La Medina

la medina

In Benselgaard, a few kilometers from the center of Agadir, you can walk into a replica of a typical Berber medina.

This open-air museum is large and covers more than 5 hectares and was built in the early 1990s by Italian artist Coco Polizzi using local materials and traditional methods.

There are handicraft workshops in the arcades, as well as residences, museums, inns and restaurants.

There is a small fee (40 MAD) at the door, but if you plan to dine here, admission is free.

14. Agadir City Discovery Half-Day Tour

Mohammed V Mosque, Agadir

For a brief introduction to the highlights of Agadir, you can sign up for this three-hour tour through GetYourGuide.com.

All the must-haves are included in the marina, Oufella and Souk El Had and some not on this list such as Mohammed V Mosque, Beth el Synagogue and Sainte-Catholic Church. Anne, wrapped in a small garden full of bougainvilleas.

The final stop will be a fully female-owned argan oil cooperative.

Traditionally used in cooking and medicine, argan oil has become a popular cosmetic ingredient in the West.

15. Golf

Golf Tazezut

Agadir’s status as Morocco’s golf capital is underlined by the Hassan II Golf Trophy and La Ramerim Cup on the European Tour and Ladies European Tour respectively.

These matches are held in the extremely private Golf du Palais Royal.

The good news is that there are four public courts within ten kilometers of Agadir.

These are Golf de l’Ocean (27 holes), Golf Club les Dunes (9,9,9), Golf Club Le Soleil (18,9,9) and Royal Golf Club Agadir (9), while the fantastic seaside Golf Tazegzout (18) Drive along the coast for about 20 minutes.

For those who want to get some practice first, the golf training center near Golf Club les Dunes has a driving range with 51 carpeted bays and greens for putting, chipping and pitching.

Where to stay: The best hotels in Agadir, Morocco
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